Helping

teams

turn

complex

services

into

clear,

trusted

and

measurable

digital products.

Helping

teams

turn

complex

services

into

clear,

trusted

and

measurable

digital products.

I’m a Product Designer focused on making complex services easier to understand, adopt and trust. My work spans financial services, membership platforms, education products and multi-market optimisation, with a focus on evidence-led design, accessible systems, measurable outcomes and close collaboration with research, product, engineering and content teams.

Multi-Market Growth Optimisation

Hypothesis-driven UX experiments that improved conversion and scaled across three international markets.

Multi-Market Growth Optimisation

Hypothesis-driven UX experiments that improved conversion and scaled across three international markets.

Multi-Market Growth Optimisation

Designed and tested data-informed product experiments across three markets, improving conversion by 16% and creating a localisation workflow for faster international rollout.

UNISON Member Onboarding

Redesigned UNISON’s member onboarding journey, creating a seamless, mobile-first sign-up flow that boosts confidence and completion rates.

UNISON Member Onboarding

Redesigned UNISON’s member onboarding journey, creating a seamless, mobile-first sign-up flow that boosts confidence and completion rates.

UNISON Member Portal

Redesigned UNISON’s member portal into a modern, self-service hub that empowers members to manage their details, training, and union activity with ease.

UNISON Member Portal

Redesigned UNISON’s member portal into a modern, self-service hub that empowers members to manage their details, training, and union activity with ease.

Kingdom Bank

Created a scalable, accessible design system and website for Kingdom Bank’s growing digital presence.

Kingdom Bank

Created a scalable, accessible design system and website for Kingdom Bank’s growing digital presence.

Personal projects

Resonate

A real-time visual feedback instrument that transforms live audio into responsive visuals, enabling musicians to shape and perform music by reacting not only to what they hear but also to what they see.

Resonate

A real-time visual feedback instrument that transforms live audio into responsive visuals, enabling musicians to shape and perform music by reacting not only to what they hear but also to what they see.

Transposer

A beautifully designed music theory companion that lets musicians quickly transpose keys, explore scales, and visualise chord relationships through intuitive interactions and responsive animations.

Transposer

A beautifully designed music theory companion that lets musicians quickly transpose keys, explore scales, and visualise chord relationships through intuitive interactions and responsive animations.

Transposer

A beautifully designed music theory companion that lets musicians quickly transpose keys, explore scales, and visualise chord relationships through intuitive interactions and responsive animations.

SampleKit

A clean, accessible web app concept that helps producers and sound designers quickly convert audio samples into the right formats for different devices and DAWs while preserving quality and simplifying technical settings.

SampleKit

A clean, accessible web app concept that helps producers and sound designers quickly convert audio samples into the right formats for different devices and DAWs while preserving quality and simplifying technical settings.

SampleKit

A clean, accessible web app concept that helps producers and sound designers quickly convert audio samples into the right formats for different devices and DAWs while preserving quality and simplifying technical settings.